Case study · Professional services
CPA accounting firm Quebec City, Quebec

From “we should do AI” to a plan you can actually follow

This accounting firm was feeling the AI pressure: curious clients, employees testing tools on their own, leadership worried about confidentiality. Instead of coding anything, we started by framing it: where AI truly creates value in an accounting firm, at what risk, and in what order to get started.

11use cases prioritized
40+employees trained
3quick wins launched
0client data exposed
AI impact/effort opportunity matrix shown as a hologram
At a glance
Client
Confidential
Industry
Professional services · Accounting
Region
Quebec City, Quebec
Context
55 employees, high confidentiality sensitivity
Services
Strategic AI framing · Governance · Training
Duration
≈ 8 weeks
The context

AI everywhere, but where to start?

Like many firms, this one was feeling the AI pressure. Everyone was talking about it, no one had a plan — and some improvised uses created a real confidentiality risk.

  • Employees using consumer AI tools with client data, with no framework.
  • No clear view of the use cases that are actually useful to the firm.
  • A legitimate fear for confidentiality and compliance.
  • The risk of investing in the hype rather than in value.

Prioritization

Which use cases, and in what order

We ran workshops with the teams to surface the use cases, then plotted them on an impact / effort matrix. The goal: start with what pays off fast, and plan the heavier initiatives.

Impact ↑
Quick winsBig betsDo along the wayAvoidDocument sortingClient emailsTax summariesAnomaly detectionTax researchAuto reports
Effort →
  • Automatic sorting of supporting documentsQuick win
  • Drafting client emailsQuick win
  • Summarizing tax documentsPriority
  • Detecting accounting anomaliesStrategic
  • Internal tax-research assistantStrategic
  • Automated report writingTo assess

Guardrails

Innovate without putting yourself at risk

In an accounting firm, trust is the most precious capital. Every use case was framed by clear rules, understood by everyone.

AI literacy workshop with the firm’s teams
  • Confidential data

    No sensitive client data sent to consumer tools; framed use of compliant, properly hosted tools.

  • Human in the loop

    AI proposes, an accountant validates. No automated tax decision without human control.

  • A clear usage framework

    An internal policy on what is allowed, framed or forbidden with generative AI.

  • Upskilling

    Hands-on training so every team knows where AI helps… and where it gets things wrong.


The impact

A firm that owns its AI shift

The firm no longer chases the hype: it experiments in a targeted, confident way, on the cases that truly matter.

11use cases assessed and prioritized
3quick wins launched first
40+employees trained on AI
~8 hsaved per employee per month (estimated)

AI was being talked about everywhere, with no idea what to actually do with it in an accounting firm. Codally kept us from chasing the trend: we now know exactly where AI saves us time, and where we absolutely should not use it.
Managing PartnerCPA accounting firm · confidential client
Deliverables
Impact/effort opportunity matrixPrioritized use-case sheetsAI usage policyGovernance and guardrails frameworkTraining programExperimentation roadmap

Tempted by AI but not sure where to start?

A single framing workshop is enough to separate real opportunities from the noise. No risk, no code.

Frame my AI strategy