How Codally Digitalized a Sports Complex Network with ArenaFlow

Power Five, an indoor five-a-side football complex in the Paris region, and Padel Air, a padel center in the same area, faced the same problem: digital tools that no longer matched their ambitions. What started as an initial engagement naturally extended into a long-term collaboration — and gave birth to ArenaFlow.

The Problem: Costly Tools Holding Back Growth

Both complexes had evolved. Power Five was expanding its offering beyond indoor football. Padel Air was riding the padel boom in Europe. But their digital infrastructure hadn't kept up.

Bookings were mostly made by phone. A receptionist spent entire days answering calls, noting time slots and manually entering them into software. Customers had no simple way to book online or check availability in real time.

The complexes used several separate software solutions for court management, invoicing and customer tracking. Expensive, rigid solutions that didn't communicate with each other. Staff wasted considerable time juggling between interfaces, re-entering information and managing inconsistencies.

The existing video replay system, provided by a third-party vendor, no longer met expectations: costly, inflexible, and impossible to integrate into a coherent digital ecosystem. Replay remained an isolated service, disconnected from the overall customer experience.

And no mobile app, no loyalty program, no community tools. In an increasingly competitive indoor sports market where players compare experiences, staying at this level was no longer an option.

The Challenge: Far More Than Web Development

Power Five and Padel Air didn't want a booking website. They wanted to transform their complexes into complete digital infrastructures. And they wanted a solution that could adapt to each of their centers, despite different configurations and sports.

Why did this project require systems engineering rather than simple software development? Because it required solving problems that code alone cannot solve.

We needed to determine the minimum performance requirements to run the entire system reliably — real-time scoring, video streams from multiple simultaneous cameras, continuous synchronization between courts and the cloud. We needed to design the local network infrastructure of each complex to connect cameras, touchscreens, court mini-PCs and the central server, while ensuring sufficiently low latency for real-time video encoding. We needed to find the balance between local processing and cloud storage to deliver a quality replay service at competitive costs. And all of this had to work in a real physical environment, with its cabling, bandwidth and daily robustness constraints.

Our Approach: A Modular Platform Adaptable to Any Complex

We structured ArenaFlow around three independent but interconnected pillars. This modular architecture is at the heart of our value proposition: each pillar can be activated, deactivated or adapted according to the specific needs of each complex.

This modularity is what allowed us to deploy ArenaFlow in two complexes with different profiles — indoor football on one side, padel on the other — with the same technological base. A squash center with 4 courts could deploy Core and Play without Vision. A 20-court multi-sport mega-complex could activate everything with different configurations per sport. The platform adapts to the client, not the other way around.

For the booking component specifically, we were able to draw on proven expertise: Codally has already designed and deployed complex booking systems in various sectors, including medical and e-commerce, where reliability and user experience are critical.

The Real Technical Challenge: Hybrid Architecture

The major difficulty lay in designing an architecture that works reliably in a real physical environment while remaining economically viable.

Each court is equipped with a mini-PC, a touchscreen and cameras. A central server installed at reception aggregates video streams, coordinates sessions and prepares data before cloud synchronization.

We conducted a complete R&D phase to validate every hypothesis. What minimum computing power to encode streams from multiple simultaneous cameras? What local network throughput to guarantee zero video data loss? What ratio between local processing and cloud to maintain competitive streaming costs? Is GPU needed or is CPU sufficient? How many simultaneous sessions can the system support without degradation?

Each of these questions was tested, measured and validated before deployment. The result is a hybrid system — local for performance and reliability, cloud for accessibility and scalability — capable of operating autonomously even during a temporary internet outage.

What It Concretely Changes

For the managers of Power Five and Padel Air, ArenaFlow replaces half a dozen tools with a single integrated platform. No more re-entry, no more software that don't talk to each other, no more person dedicated solely to booking calls. The dashboard provides a real-time view of court occupancy, customer behavior and business performance — for each complex and across the entire network.

For players, the experience is transformed. They book from their phone in 30 seconds, arrive at the complex where their session is already set up, play with real-time scoring displayed on the court screen, and find the replay of their match on the app when they get home. They can share their best moments, challenge their friends, and come back.

Video replay integrated into the ecosystem — no longer provided by an isolated third-party tool — becomes a real business lever. Every video shared on social media is free advertising for the complex. Every replay rewatched is a reason to come back and play.

Already Deployed, Already Expanding

ArenaFlow is now operational at Power Five and being deployed at Padel Air. What started as a standard client relationship has transformed into a true partnership: Power Five and Padel Air are our first ambassadors, and their field feedback directly feeds product evolution.

The project was designed, developed and deployed in two months. Not two months of mockups and meetings — two months of system design, development, technical testing and on-site installation. This speed of execution reflects our method at Codally: a tight team, fast decision-making, and the ability to work simultaneously on software, hardware and networking because we master all three.

We thank Power Five and Padel Air for their trust from day one. They believed in our vision and allowed us to build ArenaFlow in real conditions, with real stakes.

The Vision: The Sports Complex Operating System

ArenaFlow was designed from the start to be replicable and adaptable. Padel, five-a-side, squash, tennis, badminton — the modular architecture allows the platform to be configured for any court sport, in any complex, of any size.

We are currently targeting sports complexes in France, Switzerland, Belgium and Canada. Our ambition is to make ArenaFlow the reference for sports complex digitalization — a multi-club SaaS platform, standardized in its base but adaptable to the specifics of each establishment.

In the future, the platform will integrate advanced artificial intelligence features: automatic highlights of the best moments in a match, player performance statistics, and personalized recommendations based on playing habits.